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Privacy Policy

PRIVACY POLICY

 

SB is committed to respecting your privacy and complying with applicable laws and regulations to ensure that the personal information you share with us is kept securely and processed fairly and lawfully. For complete transparency, this Privacy Policy is available on our homepage and at every point where personal information may be requested. This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from seamlessbasic.com (herinafter referred to as the Site).

 

OUR COMMITMENT TO DATA SECURITY

To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online. To protect your personal information online, we use SLL encryption on all data to and from our website. You can check the security validity by clicking the padlock icon that appears in the URL line of your browser.

 

WHAT INFORMATION WE COLLECT ABOUT YOU AND HOW WE HANDLE IT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”. 

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.


Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers and other payment methods used on the Site), email address, and phone number. We refer to this information as “Order Information”. When subscribing to our newsletter, we collect your email adress in order to send you the products and features we find most relevant.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information. 

 

HOW WE USE YOUR PROVIDED INFORMATION?

The information you provided when placing your order is used solely to complete your order. We do not share this information with any outside third parties except to the extent necessary to fulfill your order. 

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). You can sign up to receive our newsletter, which is updates on our latest products and features via email on our website. You can always unsubscribe from our newsletter here. Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us (signing up to our newsletter, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). 

 

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

As an independent retailer, we do not, and will not, sell any of your personal data to any third party including your name, address, email address, or credit card information, unless SB is reconstructed or fully or partially sold. Any disclosure in such situation would be in accordance with the then-current privacy legislation. 

 

HOW YOU CAN ACCESS OR CORRECT YOUR INFORMATION

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact Seamless Basic on hello@seamlessbasic.com.  For security, and to protect your privacy, we will take reasonable steps to verify your identity before granting access or making corrections. 

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States. 

 

DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. 

 

COOCKIES

Our website uses cookies, as almost all websites do, to help provide you with the best experience we can. Cookies are small text files that are placed on your computer or mobile when you browse a website. They provide aggregated but anonymised information and analytics about our customers, but without identifying you. There are 4 types of cookies we may use: 

  • Website functionality cookies which allow you to navigate the website and use our features, such as “Add to Bag” and “Wishlist”.
  • Website analytics cookies which allow us to measure and analyse how our customers use the website, to improve both its functionality and your shopping experience.
  • Customer preference cookies which will remember your preferences (such as your location and local currency) when browsing or shopping on our website, so we can make your shopping experience as seamless as possible and more personal to you.
  • Targeting or advertising cookies which are used to deliver adverts that are relevant to you. They also limit the number of times that you see an advert and help us measure the effectiveness of our marketing campaigns.

By using our website, you agree to us placing cookies on your device and accessing them when you visit our website in the future. You can delete any cookies already on your computer within your device’s browser. Please note that by deleting or disabling future cookies, your user experience may be affected and you might not be able to take advantage of certain functions of our website that are designed to give you the best user experience. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. 

 

AGE RESTRICTION

We never collect or maintain information on our website from those we actually know are under the age of 13, and no part of our website is structured to attract anyone under the age of 13. By placing an order or submitting your details to us, you are confirming that you are over the age of 13.

 

CONTACT

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at hello@seamlessbasic.com or by mail using the details provided below:

Seamless Basic IVS, Norregade 29 A, 8370 Hadsten, Denmark 

 

FUTURE UPDATES

We may update this policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons to ensure it is up to date with current European data protection laws. If there are significant changes to the way we process your data, we’ll notify you via our website, and if you’re subscribed to our mailing list, via email too.

This page was updated on 10. March 2019.