Who & Why
Seamless Basic was founded in 2018. I have worked with production of clothes for many years, and 2018 was exactly the time for me to make my own brand, Seamless Basic.
I knew from the beginning, that I wanted to make high quality basic garments for you, who want to wear delicate fabrics with the good intention of having them not just for a season but as timeless items complimenting your other clothes. Each style was created to be a favorite piece and all the fabrics are very carefully selected by me to fulfill the basic needs and purposes of your everyday wardrobe based on my own experiences of what I always seem to be missing, when I get dressed - and then of course the good feeling of wearing something pure and soft on my body.
A big part of the concept is the timeless and simple design where the fabrics make all the difference and where most of the colours, styles and fabrics remain the same season after season.
I really believe and hope that you will come to enjoy the comforts of wearing Seamless Basic garments, whether you prefer the soft feeling and relaxed look of the cotton, the warming yet tempering effect of the Merino wool or the coolness and elegance of the silk. Maybe you will just love all of them for different occasions and purposes, just as I do.
I have promised and committed myself to always search for better ways to produce the Seamless Basic garments and the seamless concept itself supports that. You will find a more detailed description of the concept under The Seamless Concept.
The wrapping and labeling are carefully developed keeping nature in mind. See all details under Fabrics & Wrappings.
The fabrics are selected from a "trying to be as sustainable as possible" perspective. Check the details under Fabrics & Wrappings.
I feel quite strongly about the footprint I leave. We are all responsible when it comes down to the preservation and well being of our earth, and we all need to change our behaviour and patterns for the restoring of our eco-system. As individuals we can make a difference. We do not have to wait for the politicians to agree. Under “Care” you will find information on how to care for your Seamless Basic products, while still protection the environment.
Remember, if we all try, it all adds up to something bigger with a positive impact.