Sometimes you have to follow your heart and do what feels right...
The foundation of Seamless Basic
Seamless Basic is the story of a female entrepreneur with an ambition to challenge the standard of durable fashion. Breaking with industry patterns and breaking with the seasons.
The brand offers you a wardrobe of exclusive essentials. Built on the love of natural materials and on thirty years of knowledge working with quality textiles. Every item is based on seamless crafting methods which means less stitching and more comfort for you.
One single collection made for everyday and for after-hours.
Delicate, luxurious and way beyond basic. Designed with a classic twist and a seasonless mindset. Never out of stock and never out of fashion.
Based on a simple one-size concept Seamless Basic has rethought the basics around comfort and fitting. Giving you the option to shop with confidence and peace of mind. Regardless of size and shape.
When working with sustainability, single materials are easier to recycle. That's why all products are crafted from extraordinary fabrics like extra fine cotton, Merino wool, recycled silk and Mulberry silk. All based on natural mono materials that meet the highest of standards. A noticeable difference for you and the planet.
Celebrating responsibility and women
Founder Trine Weber Carlsen believe in a future where people buy less with respect for the ressources. Acting through a conscious sourcing of quality materials and by investing in better product care information. Less waste means more future.
Every garment that comes from Seamless Basic is meant as a tribute to real and authentic women. Celebrating life stories of female role models from the past and the tales about to be written. Do what feels right. To you.
Løvens Hule / Dragons' Den
Participating in Løvens Hule (Dragons' Den) wasn't a part of the plan when Trine founded Seamless Basic in 2018. However, there were many who suggested she should write an application and in spring of 2021 she wrote one. She didn't expect to get chosen to pitch in front of the five lions.
And yet she was. With a good strategy for the pitch she was ready to stand in front of the lions in the legendary room. But as the day arrived she became nervous.
Trine didn't expect to get an investment but during the pitch she had a great chemistry with Mia Wagner who was very impressed of Seamless Basics quality and design.
Since the appearance of Løvens Hule season 7 in august 2021 a lot has happened. Trine is currently taking over the German market with over 70 stores having the Seamless Basic styles and also the Japanese market.
Is there a better way to expand Seamless Basic and the values than having an investment from Mia Wagner and Nordic Female Founders?
We're looking forward to the journey that has already started.